Innovation

Are you looking for revolutionary pigments? Get to know our pigment developments that deliver intense chroma for infinite styling options and serve a variety of demanding applications.

Reach out to the Future with Xfast® Easy Color

Be one step ahead with the first solid dispensing system for the point of sale.

Join the era of solid dosing

PGT PRO woman pigments grabbing colorful LoRes v2
Pioneering stir-in pigments for automotive coatings with eXpand!®

A strategic partnership between BASF Colors & Effects and Landa Labs delivers eXpand!® pigments that offer unprecedented color depth for automotive coating systems.

Discover the advanced science driving eXpand!®

Colors and Effects eXpand Teaser
Achieve extreme chromatic flash with Paliocrom®

Paliocrom® aluminum effect pigments are the ideal choice for modern automotive and high-performance industrial coatings.

Explore the Paliocrom® evolution

Colors and Effects Paliocrom Header
Chione Electric Fuchsia fulfills an unmet market need

Vegan-friendly, unique red-blue color space, limitless applications. The list goes on.

Learn more about our award-winning cosmetics pigments 

190307 Colors and Effects Pinks not dead Key visual claim HiRes
Lumina® Royal: Highest chroma, brilliant effects

Add brilliance to vibrant stylings for coatings, plastics and printings from green gold to greenish blue shades through coppers and oranges.

Extend the color space

PGT PRO effect pigments multicolored LoRes
Improving Lidar Signal Response from Dark Colors

Deliver superior signal response that improves object detection using functional pigments for autonomous environments. 

Get to know our functional pigments

Man in autonomous driving car
{{ $store.state.generic.actionMessage.content }}