Are you looking for revolutionary pigments? Get to know our pigment developments that deliver intense chroma for infinite styling options and serve a variety of demanding applications.

Reach out to the Future with Xfast® Easy Color

Be one step ahead with the first solid dispensing system for the point of sale.

Join the era of solid dosing

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Pioneering stir-in pigments for automotive coatings with eXpand!®

A strategic partnership between BASF Colors & Effects and Landa Labs delivers eXpand!® pigments that offer unprecedented color depth for automotive coating systems.

Discover the advanced science driving eXpand!®

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Achieve extreme chromatic flash with Paliocrom®

Paliocrom® aluminum effect pigments are the ideal choice for modern automotive and high-performance industrial coatings.

Explore the Paliocrom® evolution

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Chione Electric Fuchsia fulfills an unmet market need

Vegan-friendly, unique red-blue color space, limitless applications. The list goes on.

Learn more about our award-winning cosmetics pigments 

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Lumina® Royal: Highest chroma, brilliant effects

Add brilliance to vibrant stylings for coatings, plastics and printings from green gold to greenish blue shades through coppers and oranges.

Extend the color space

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Improving Lidar Signal Response from Dark Colors

Deliver superior signal response that improves object detection using functional pigments for autonomous environments. 

Get to know our functional pigments

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