Award-winning Chione Electric Fuchsia SF90D

Pushing boundaries and entering a new color space

190307 Colors and Effects Pinks not dead Key visual claim HiRes

An intense magenta metallic-like effect pigment based on synthetic mica, Chione™ Electric Fuchsia SF90D delivers a clean, bold and bright hue using entirely inorganic materials.

With an innovative, multi-layer technology, our carmine-free pigment fulfills today's most requested and desired color need in the market.

Winner of the Beauty Industry Awards

Chione™ Electric Fuchsia SF90D is the winner of the 2019 Beauty Industry Awards in the Best Color Cosmetics Ingredient category.

Learn more about the Beauty Industry Awards

Colors and Effects Pinks not dead Beauty industry awards
Key features and benefits
  • No staining, bleeding or fading
  • Unique red-blue color space
  • Rich and high-chroma with superior coverage and excellent photostability
  • No application limitations

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Colors and Effects Pinks not dead Chione Electric Fuchsia

Push it to the limit

Chione™ Electric Fuchsia SF90D has no application or color restrictions. Whether used in eyeliner, cream blush or lip gloss, this pigment covers a unique color palette - from light pink to dark violet. Combine with traditional colorants and effect pigments to elevate your applications.

Get to know our four vibrant formulations based on Chione™ Electric Fuchsia SF90D. Revive the spirit of pink with fuchsia eyes, purple lashes, coral lips and a rosy glow.

Colors and Effects Pinks not dead Chione Electric Fuchsia Applications

The supporting campaign, Pink's Not Dead!, brings the spirit of the '80s back in focus. Break out from rigid societies and reject mainstream and mass culture. Join the movement that's all about celebrating fearless individuality, non-conformism and an eco-conscious lifestyle. Stand out with wild textural mixes, shrill neon colors and electrical synth waves. Revive the spirt of pink with a bold make-up statement and strong personality.

Viewers located in China can watch the video here.

Pink's ride on the electric wave: Neon light meets bright colors and beauty enthusiasts of all ages, genders and ethnicities express themselves with unique looks. Bold pink isn't enough? Show attitude beyond the façade with our vegan pigment that's good for you - and the environment.

Colors and Effects Pinks not dead Chione Electric wave
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